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South Florida man turns love of parties into booming wedding side hustle while juggling other jobs

Marcus Chen
Managing Editor · Saturday, November 7, 2026 at 2:59 PM · 1 min read
South Florida man turns love of parties into booming wedding side hustle while juggling other jobs — Boca Raton Business news

For South Florida entrepreneur Zach Valerto, weddings aren't just a celebration of love, they're also a business opportunity.Valerto is the owner of Sparrow Booth Company, a growing photo booth rental business that has turned his passion for parties into a profitable side hustle, all while he juggles two other jobs.What started with small family gatherings has grown into a business with six high-end photo booths and multiple bookings a day, primarily at weddings across South Florida."I really love what I do because you get to bring a smile to people's faces and I love a party," Valerto told CBS News Miami's Scott Withers.Turning South Florida's wedding boom into a businessSouth Florida is the fifth-largest wedding market in the country, with more than 44,000 weddings held annually across the Miami-Fort Lauderdale-West Palm Beach metropolitan area.Couples spend an estimated $1.6 billion on weddings in the region, with the average celebration costing about $36,284. Luxury and multiday de

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